Frequently Asked Questions
Effective Date: March 19, 2026 | Last Updated: March 19, 2026
About This Page
This FAQ is an informational draft designed for orthodontists and ortho growth teams. It answers common questions about treatment-line marketing, lead quality, consult conversion, tracking, and engagement expectations.
Common questions
1. What does New Orbit do for orthodontic practices?
New Orbit helps orthodontic practices increase starts by building and managing full-funnel patient acquisition systems. That includes paid search and social campaigns, orthodontic-specific landing pages, call and form tracking, lead-to-consult reporting, and ongoing optimization focused on consults that actually show and convert.
2. What types of ortho practices are the best fit?
We typically work best with growth-focused orthodontists that want measurable lead generation and cleaner attribution. This includes single-location offices, multi-location groups, pediatric-focused ortho, adult-Invisalign-heavy practices, and hybrid practices that need a balanced mix of braces and clear aligner starts.
3. Which orthodontic services can you promote?
Campaigns can be segmented by service line, including braces for kids/teens, adult braces, Invisalign and other clear aligner offers, retention and phase-two care, and seasonal promotions. We structure messaging and audience targeting by treatment type so your spend is not diluted across unrelated patient intents.
4. How do you improve lead quality, not just lead volume?
Lead quality improves when campaigns are aligned to your ideal case profile and front desk workflow. We use tighter geo targeting, treatment-specific ad copy, stronger qualification prompts on forms, call tracking reviews, and routing by location and service line. We also monitor consult outcomes so optimization is based on booked and completed consults, not just raw form counts.
5. How quickly can an orthodontic campaign launch?
Most ortho campaigns launch after onboarding, offer alignment, asset collection, and tracking validation are complete. Typical timing depends on account access and creative readiness, but launch usually starts with one or two high-priority service lines first (for example Invisalign and teen braces), then expands once early performance data is available.
6. What metrics matter most for orthodontic marketing?
Core metrics include qualified leads, booked consults, consult show rate, case acceptance rate, and estimated cost per start by channel. We also track supporting indicators like cost per lead, answer rate on calls, speed-to-lead, and page conversion rate to identify where performance is breaking between click, consult, and start.
7. Do you only run Google Ads, or also Meta and other channels?
We generally recommend a channel mix based on local intent and growth goals. Google Search often captures active treatment intent, while Meta helps create demand and retarget site visitors and lead lists. For some markets, YouTube and local SEO content amplification can also support lower-funnel conversion over time.
8. How do you handle multiple office locations?
Multi-location ortho campaigns are built with separate location-level targeting, budgets, landing experiences, and attribution where needed. This helps avoid internal competition between offices and makes it easier to see which location and treatment line is producing the strongest booked consult and start performance.
9. How do you reduce no-shows and missed opportunities?
Marketing and front-desk operations have to work together. We support no-show reduction by improving lead handoff quality, tightening qualification where appropriate, and highlighting response-time gaps in reporting. Practices that pair strong follow-up systems (fast callbacks, text confirmations, reminder cadence) usually convert a much higher percentage of paid leads into completed consults.
10. What does pricing and engagement structure look like?
Pricing is based on scope, market complexity, number of locations, and channel mix. Engagements usually include strategy, media management, landing page and tracking support, and recurring reporting/optimization. We define scope, deliverables, and billing terms in a written agreement so expectations are clear before launch.
11. What happens in the first 30 to 60 days?
Early phases usually focus on baseline measurement, campaign structure, landing page alignment, and lead-routing reliability. Once data quality is validated, we optimize budget allocation, messaging, and targeting around the services and locations producing the strongest consult-to-start momentum.