Privacy Policy

1. Introduction

New Orbit LLC ("New Orbit," "we," "us," or "our") is a digital marketing agency headquartered in Texas. We provide advertising, lead generation, and marketing services to healthcare and specialty practices. This Privacy Policy describes how we collect, use, disclose, and safeguard information in connection with our services and our websites and web properties, including neworbit.co and any related domains, subdomains, client portals, or applications operated by New Orbit (collectively, the "Site").

By accessing our Site or engaging our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

We may collect information you voluntarily provide, such as your name, business name, contact information, and content submitted through forms, onboarding documents, or communications with us.

2.2 Information Collected Automatically

When you visit our Site or interact with our digital campaigns, we and our third-party partners may automatically collect device information, IP address, browsing behavior, and data from cookies and similar tracking technologies.

2.3 Information Collected on Behalf of Clients

In providing marketing services, we may place tracking technologies (such as advertising pixels, tags, and call-tracking tools) on client websites or landing pages. Through these technologies, we may collect lead form submissions, ad interaction data, and call metadata on behalf of our clients.

2.4 Health-Related Information

Because our clients may operate in healthcare settings, our services may result in incidental exposure to information that could constitute protected health information ("PHI") under HIPAA. New Orbit does not intentionally collect or process PHI and is not a HIPAA covered entity or business associate unless a separately executed Business Associate Agreement ("BAA") is in place with a specific client. The scope of any PHI-related obligations is governed entirely by the applicable BAA.

3. How We Use Information

We use collected information to provide and improve our services, manage advertising campaigns, deliver leads and reporting to clients, process payments, communicate with clients, comply with legal obligations, and protect against fraud and security threats.

4. How We Share Information

We may share information with:

• Clients: Lead and campaign data are shared with the client on whose behalf the data was collected.
• Advertising Platforms: We transmit data to platforms such as Google and Meta as necessary to manage campaigns and measure performance.
• Service Providers: We use third-party tools for CRM, analytics, call tracking, and communications. These providers process data on our behalf under contractual obligations.
• Legal Requirements: We may disclose information where required by law, regulation, or legal process.
• Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of assets.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies on our Site and, where authorized, on client properties. You may manage cookie preferences through your browser settings; disabling certain cookies may limit functionality.

6. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, and enforce our agreements. Specific retention periods may be defined in individual client agreements.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. In the event of a data security incident, we will comply with all applicable breach notification laws and regulations.

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, correct, delete, or opt out of certain processing. To exercise any rights, contact us at the address below.

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA), including the right to know, correct, delete, and obtain a copy of your personal data, and to opt out of targeted advertising or the sale of personal data.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on our Site with a revised effective date.